Managing A Video Project



21 Apr

Managing a production can either be an organizational nightmare or a transparent and seamless operation. As a software and efficiency junkie, I’m always on the search for ways to improve our operations.

“Those who fail to prepare, prepare to fail.”

This quote couldn’t be any truer when it comes to managing a project. If you don’t prepare and organize every small detail, you’re setting yourself up for failure. As our director, Michael says “it’s always that one small thing that can screw everything up”. It comes down to forgetting one small piece of equipment that can save time or forget to add one small detail of communication to your itinerary.

Pitfalls & Benefits

  • One major problem of not keeping the project buttoned up is over promising and under delivering to your client.
  • Value Perception: Even though you may know exactly what you need to do, having a cohesive packet that outlines all the details will increase your value and it increases the comfort level of all involved.
  • One of the biggest benefits to keeping an organized production packet is you hedge the risk of increased scope of work. Increasing the scope of work for a project is natural and we embrace it but when we’re not super clear about what the scope demands in terms of additional time and costs relevant to the original scope it could put a big damper on the project/relationship. It’s just all about being clear and communicating well!

The Solution

A tool that I’ve recently embraced wholeheartedly is Google Sites. I’ve been searching for a project management tool that is conducive to managing a production from the first initial meeting with a client through the final draft. The beauty of Google Sites is it’s essentially a website that you can add pages, videos, photos, google docs into. It can be accessed by anyone on the web and offers a navigation menu to keep things even more organized. The tool can be client facing as well as internal.

Google Sites is a transformative and cohesive production packet. Here’s how we use the platform!

How it’s Used

  • Meeting Agenda
  • Pitch Deck
  • Pre-Production Call Sheet
  • Production Itinerary
  • Post-Production
  • Sharing video drafts
  • Organizing notes & revisions

Google Sites can be accessed through your G Suite alongside Google Mail, Drive, and other Google applications.

View A Sample Packet

Production Packet Sample

Thanks for reading!

Brian Fagan: Managing Partner @ COLONY

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