Behind the Scenes with OMEGA

OMEGA’s Smart Sensor Technology.

Creative Brief

Hero video for new product. Product and functionality focused. Set in manufacturing style location. Voice-Over paired with beautiful visuals. :06, :30, 1:00.

COLONY Approach

Augmented initial creative to demonstrate how the product would function in a real world environment. Conceptualized the spot around a brewery and brewmaster. Refined script and boards to reflect direction. Source fully operating brewery for real world setting.

Project Timeline

Creative Development Meeting: February 12th

Rough Script and Mood Boards Developed: February 13th

Scripts / Shot List Approved, Location Sourced, Production Date Set: February 24th

Crew and Voice Over Locked: February 28th

Production Wrapped: March 5th

Post Production Wrapped: March 20th

On Set

Finished Spot

Director’s Cut

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