Behind the Scenes with Creative Dimensions

Branding Spot for Creative Dimensions

Creative Brief

Branding video to be used for trade shows and as well as conferences that include a captive audience, web / social. Whether they’re creating signage for CourtTV or building out the latest state of the art broadcasting studio for ESPN, Dallas Cowboys or Las Vegas Raiders, Creative Dimensions takes the pain away from their clients (Media Directors) who are infected with the challenge of a complex and often times arduous build. :60 spot + trade show montage video.

Deliverables: Branding Spot + :60 lift, sizzle reel

COLONY Approach

Built an idea from scratch. Developed two concepts. Selected the direction of satirizing a pharmaceutical ad, with Creative Dimensions being the cure for a tough build. Wrote scripts, develop shot sequence @ CD’s warehouse for the set, casted lead performer.

Since we did not have budget for a two day shoot, we hired a second unit to film pick ups and additional b roll.

Edited in-house @ COLONY // Colored by The Mill

Production Timeline

Initial Creative Meeting: January 8th

Creative Presented: January 20th

Scripts / Boards / Talent / Shot List Approved: February 17th

Scout / Set Build: Late February

Production Wrapped: March 12th (1 Day Shoot)

Post-Production Wrapped: March 22nd

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