Up Fitness


About: Up Fitness approached COLONY with a vision to create a lifestyle brand in the fitness industry. As an upscale fitness club that provides four-star hospitality service to their members within an environment that includes Yoga, Barre, Strength, Cycle, Steam Rooms, and spa-like amenities we knew making the content look good wouldn’t be the challenge.


Challenge:  The challenge was developing brand recognition, communicating the lifestyle UP represents and driving membership for a club that’s not yet open.


Solution: Inspired by the likes of Nike, Adidas, and Fitbit we set out to produce a spot that illustrated the club, amenities, and lifestyle UP Fitness represents. COLONY sourced a stunning lead actress and former Tennessee Titans Cheerleader to play the lead role, storyboarded the shot sequence, sourced crew, leveraged The Red Epic Dragon camera package, and provided all post-production treatment including music supervision and title graphics.



  • 50,000 Video Views
  • 250 Social Reaction
  • Increased membership, traffic to website, and email inquiries

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