Client: Myron Mixon Smokers
Advertising Agency: Miranda Creative
Creative Development | Content Production | Strategy
About: Celebrity Chef Myron Mixon launched his brand of premium meat smokers and needed an effective way to communicate the product’s quality and separate his smokers from the competition.
Goal: To brand a new line of premium smokers while increasing both sales and brand awareness.
Challenge: Smokers can retail for as little as a few hundred dollars. So this is a tough market to compete in given the fact that Myron Mixon Smokers can retail upwards of $5,000. Our challenge was to demonstrate the value and why Myron Mixon smokers are worth every penny.
Solution: Production of four branded content video targeting the following areas: Brand Introduction, Flat Rack Smoker Series, Vulcan Series, :30 Branding Spot.
Results: Increased Facebook audience, Generated over 100,000 combined views on Facebook and YouTube, Contributed to product sales growth