Soccer City

Hartford Athletic

With the NCAA tournament coming to Hartford this past year and MLS’s newest franchise, Hartford Athletics kicking off their inaugural season, the city where Hartford Whalers nostalgia still permeates seems to be on the verge of an athletic renaissance. The club was founded in 2018 and to get the city ready for their first season they launched an integrated campaign that included this gritty :60 showing how Hartford is a Soccer City at heart.

Client: Hartford Athletic

CLIENT 

Hartford Athletics

 

AGENCY:

Lumi

Executive Creative Director: Melissa Melonson

 

PRODUCTION COMPANY:

COLONY

Director: Michael Fagan

Executive Producer: Brian Fagan

Co-Producer: Denis Zenchenko

Director of Photography: Quinton Brogan

Camera Department: John Kopec & Mike Curry

First Camera Assistant: Pierce Pyrzenski

 

EDITORIAL

Editorial Company: COLONY

Editor: Michael Fagan

Color Company: The Mill

Head of Color:  Elias Nousiopoulos

 

MIX 

Mix Company: Massive Productions

Mixer: Matt Berky