Client: Repreve/Detroit Lions
Advertising Agency: One T
Post Production: Lores FX
About: Repreve® is a brand under the UNIFI® umbrella that produces products made from 100% recycled material.
Scope: As a proud sponsor of the Detroit Lions, Repreve® was in need of high-quality video and photo content for their brand activations. COLONY was brought on board to capture video and photo content in a “run and gun” environment ranging from product activations with Matthew Stafford to fan engagements.
Solution: COLONY sent a nimble crew of four cinematographers and photographers armed with C100s and a 5D Mark iii and captured all the required footage and delivered the assets under a tight deadline.
A piece of shareable content that highlighted Matthew Stafford’s SmartThrow Contest and illustrate enhanced fan engagement with the product.