Detroit Lions

Client: Repreve/Detroit Lions

Advertising Agency: One T

Production: COLONY

Post Production: Lores FX


About: Repreve® is a brand under the UNIFI® umbrella that produces products made from 100% recycled material. 


Scope: As a proud sponsor of the Detroit Lions, Repreve® was in need of high-quality video and photo content for their brand activations. COLONY was brought on board to capture video and photo content in a “run and gun” environment ranging from product activations with Matthew Stafford to fan engagements.


Solution: COLONY sent a nimble crew of four cinematographers and photographers armed with C100s and a 5D Mark iii and captured all the required footage and delivered the assets under a tight deadline.



A piece of shareable content that highlighted Matthew Stafford’s SmartThrow Contest and illustrate enhanced fan engagement with the product. 

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